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BtoB

New national ad network links 1,550 newspaper Web sites

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New York—A national ad network that was launched this week is designed to provide direct access to more than 1,550 newspaper Web sites.

DotConnect Media uses a network of 1,110 daily and weekly newspapers, hosted by its subsidiary TownNews, combined with 450 newspapers formerly hosted by ZWire. TownNews acquired ZWire in March. DotConnect is an expansion of the former PowerOne Media advertising network.

—Matthew Schwartz

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