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BtoB

National Australia Bank, Allstate take top NCDM honors

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Orlando, Fla.--The Direct Marketing Association and Direct magazine presented awards for excellence in database marketing during the National Center for Database Marketing (NCDM) Winter 2003 Conference & Exhibition.

The Gold Award was presented to National Australia Bank Ltd., Melbourne, and Teradata, a division of NCR, Dayton, Ohio, for a national leads integrated database marketing initiative.

The Silver Award was presented to Allstate, Northbrook, Ill., for its People + Process + Technology initiative.

The Bronze Award was presented to Hotwire.com, San Francisco, for its tailored travel marketing e-mail program.

The NCDM Database Excellence Awards are presented to companies that have demonstrated ingenuity and creativity in the building or leveraging of their marketing databases.

--Kate Maddox

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