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BtoB

National radio ad revenue up 3% in first quarter; local ad revenue slides 2%

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New York—National radio ad revenue rose 3% in the first quarter compared with the same period in 2005, according to figures released Monday by the Radio Advertising Bureau. Local radio advertising dollars dropped 2%. The RAB report did not contain specific dollar figures. Total combined local and national ad sales fell 1%. It was a similar tune for radio ad sales in March: national ad dollars rose just 1% while local ad revenue fell 2%. The one bright spot: non-spot revenue grew 9% in the first quarter of this year compared with the year-earlier period.

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