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Naviant adds customer targeting

Published on .

Newton Square, Pa.--Marketing list expert Naviant Marketing Solutions Inc. has released a product under the brand name Custom Target that it says allows marketers to personalize its sales-lead lists using statistical modeling. The company will offer the service starting at $12,000, which will pull together a list of up to 100,000 names. Naviant will model the list based on a marketer's predefined requirements. Turnaround time is two weeks.
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