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Navic Networks introduces addressable ad technology for cable operators

Published on .

Anaheim, Calif.--Navic Networks introduced "stream switching" technology that will let cable TV operators provide addressable advertising through video-on-demand infrastructure. The technology, which Navic will demonstrate during the CableNet Interactive conference Nov. 28-30 at the Anaheim Convention Center, allows for the delivery of targeted, full-motion TV commercials that can be inserted into programs on cable TV systems.
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