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NBC’s Modern Olympic Achievement Turns Back Time

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NBC’s broadcast of the 2008 Beijing Olympics has accomplished a significant feat in a world of increasingly fragmented media choices—it has put the community back in the viewing experience, according to Braithwaite Communications’ “Be on the Blog.” As posted this week, “Back in the day when there were only three networks, there was a much greater communal experience – we all watched the same thing, then talked about it the next day. Most people thought those days were gone forever. But then along came the 2008 Beijing Olympics.” Read more about how NBC has woven together traditional broadcast television, Internet, on-demand video, text messages, podcasts and RSS feeds to achieve this. READ MORE
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