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NBCU Enlists All TV Units in Eco Agenda

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For NBCU, the initiative has proven to be a success. “Just this spring, the Audubon Society gave us the Rachel Carson Award,” said Colleton. “Since we’re not a manufacturing company or a building or textile company, they were appreciative of what we have in our arsenal to make a difference. We can communicate with 100 million people during a month and arm them with the right information so that they can make those changes in their daily lives. We do that in our entertainment shows, news properties and we deliver this information all year long.”
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