Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


NBCU Enlists All TV Units in Eco Agenda

By Published on .

For NBCU, the initiative has proven to be a success. “Just this spring, the Audubon Society gave us the Rachel Carson Award,” said Colleton. “Since we’re not a manufacturing company or a building or textile company, they were appreciative of what we have in our arsenal to make a difference. We can communicate with 100 million people during a month and arm them with the right information so that they can make those changes in their daily lives. We do that in our entertainment shows, news properties and we deliver this information all year long.”
Most Popular
In this article: