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BtoB

NCR Corp rolls out Web-based CRM tool

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NCR Corp. introduced NCR CRM Solution Version 4.0, an Internet technology that allows marketers to engage in real-time personalized dialogues. As with many b-to-b CRM programs, it can be adapted to call centers, e-mail marketing campaigns and Web sites. Unlike some, however, it tracks events on one point of contact and uses the information during the next. For example, client contact generated via e-mail response can be recalled when that client later calls a phone bank.
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