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NCR debuts personalized CRM tool

Published on .

Dayton, Ohio--NCR Corp. has introduced NCR CRM Solution Version 4.0, an Internet technology that allows marketers to engage in real-time personalized dialogues. As with many b-to-b CRM programs, it can be adapted to call centers, e-mail marketing campaigns and Web sites. Unlike some, however, it tracks events on one point of contact and uses the information during the next. For example, client contact generated via an e-mail response can be recalled when that client later calls a phone bank.
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