Amid the changing world of b-to-b media, one constant holds true: No matter how it's consumed, great content breeds strong b-to-b media brands.
Attending American Business Media's Neal Awards presentation last month made it abundantly clear to me that our industry is still alive and well, and producing educational business stories, meaningful investigations and timely news analysis that readers love—and depend on.
All of us are looking for new ways to drive revenue. But far into the future the majority of business media companies will still be making most of their revenue because of the strong content they produce.
Here at Crain Communications Inc., great content has been the legacy of G.D. Crain Jr. since he founded the forerunner of BtoB
. Readers always come first ... and revenue will follow.
As our company approaches 100 years of publishing, those thoughts are truer now more than ever. Great content creates the deep vertical audiences it takes to be successful.
Watching the winners and finalists accept their awards also reminded me how important it is for business media companies to have their own association. We should be thankful ABM continues to drive an agenda that focuses not only on the new ways to make money but also on the value of the content, whether in print, online, video or in-person.
From the Grand Neal Award winner to the Crain Award winner, it was a fantastic show. My hat's off to ABM and the organization's new president-CEO, Clark Pettit, for a great event.
Bob Felsenthal can be reached at firstname.lastname@example.org.