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BtoB

NebuAd halts launch of behavioral ad technology

Published on .

Redwood City, Calif.—Online technology company NebuAd has halted its plans to launch an online advertising technology that tracks consumers’ Web clicks, citing ongoing congressional concerns over privacy.

In addition, the company announced that founder and CEO Bob Dykes was resigning. Dykes is joining VeriFone, an electronic payment systems provider. He will remain NebuAd’s chairman.

This summer the House Energy and Commerce Committee began an inquiry into online advertising, focusing partly on tests by Internet companies using NebuAd. Amid concerns that the tests invaded the privacy of unwitting Web users, several companies severed their partnerships with NebuAd.

—Christopher Hosford

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