Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


NEC, Hitachi announce alliance

Published on .

Tokyo--Using a strategy that has grown increasingly common in the tech arena, NEC Corp. and Hitachi announced an alliance Wednesday that may include a joint venture to develop DRAM (dynamic random-access memory) chips. The companies' DRAM chips will be merged under a single brand to leverage economies of scale and shared expenses. Both companies said that alliances are necessary in the increasingly competitive semiconductor market.
Most Popular
In this article: