Agency: L.K.Y. Advertising in Kuala Lumpur, Malaysia
Market: Corporate executives, CIOs
Quick chase: NEC's image of a friendly physician visiting a young patient helps humanize its technology. So does the headline: "NEC's advanced communications solutions put you in charge when it matters most." The copy nicely explains the benefits of NEC's Unified Communications, which provide a "dynamic and realistic connection among individuals, devices, applications and data." NEC keeps sight of the target audience from start to finish.