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BtoB

Neiger leaves Cisco to join Siemens Medical

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San Jose, Calif.—Petra Neiger, senior manager-digital and social media at Cisco Systems, will become director-communications at Siemens Medical, a division of Siemens. Neiger, who was named BtoB's 2013 Top Digital Marketer of the Year, is leaving her position at Cisco today, and will join Siemens Medical on Nov. 18. In her new role, she will be responsible for leading marketing communications and social media for the ultrasound group at Siemens Medical.
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