neoBrands delivers brand-building service on Internet

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neoBrands, Costa Mesa, Calif., launched Tuesday its services for building brand awareness on the Internet. Aimed at pre-launch companies, the Brandscape service is designed to ensure the company is being positioned correctly at multiple sites across the Web, while also pulling back identity materials when they land in the wrong areas. The company comes to market with a large client roster, including Cox Communications, eFront media, and NETGUI. In a statement, Rick Sharga, neoBrands exec VP, criticized the use of Super Bowl advertising and other broad-reach techniques to create an Internet brand, and emphasized the importance of grassroots efforts to build brands quickly on the Internet.
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