×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Neolane adds social media engagement features

Published on .

Most Popular
Newton, Mass.—Marketing software provider Neolane Inc. has enhanced its marketing suite to include new social media engagement and measurement features.

Neolane version 6 includes Twitter and Facebook posting management, email sharing, social permission management to help inform lead generation and enhanced one-to-one communications features, according to the company.

Also part of Neolane version 6 are enhancements to Neolane Microsites, which allows brands to enrich the website visitor experience, and better integration with Adobe SiteCatalyst by Omniture, to improve customer targeting based on online behavior, Neolane said.

In this article: