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Neolane marketing platform adds data mining, predictive analytics

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Newton, Mass.—Marketing software provider Neolane Inc. has partnered with data-mining company KXEN Inc. to provide new predictive analytic capabilities for Neolane’s marketing automation platform.

Neolane said the new predictive capabilities allow users to better target and personalize offers, and to improve the relevance of messages.

KXEN, based in San Francisco, has been cited by Forrester Research as a potential acquisition target of IBM Corp., which last month bought predictive analytics company SPSS Inc.

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