Nestle USA announces e-commerce site for its products

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Glendale, Calif.--Nestle USA, maker of Butterfinger and Alpo, announced the launch of, a b-to-b e-commerce site that will allow customers to order and track Nestle products over the Internet. Nestle is billing the site as the first of its kind from a major food company. is the first element of Nestle USA's Business Direct initiative, which is intended to connect retailers directly to Nestle USA via the Internet.
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