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BtoB

Net Atlantic adds social media to e-mail marketing suite

By Published on .

Salem, Mass.—E-mail service provider Net Atlantic has upgraded its suite of e-mail marketing solutions to include social media marketing tools.

The upgrades allow marketers to include tweets that encapsulate their messages and post them to their Twitter profiles. It also allows recipients to display the e-mail on their Facebook wall or share broadcast messages on such social sites as Delicious, Facebook and Reddit, according to the company.

Other upgrades to the Net Atlantic suite include DomainKeys Identified Mail (DKIM), which authenticates e-mail messages for Internet service providers; MailStreaming for optimized delivery capabilities; and nine new bounce categories, Net Atlantic said.

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