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NetBase, SAP partner to deliver social media analytics

Published on .

Mountain View, Calif.—Social media analytics company NetBase Solutions has partnered with business management software company SAP to resell NetBase's technology as SAP Social Media Analytics.

The solution processes social media posts across sites globally to extract structured insights and metrics, to track market needs and trends, quantify perceptions about products, services and companies and track success, NetBase said.

SAP Social Media Analytics is expected to augment SAP's traditional lineup of business analytics solutions, including customer relationship management, enterprise resource planning and business intelligence.

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