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NetCreations, MindArrow in rich media e-mail marketing deal

Published on .

New York--NetCreations Inc. has entered an expansive rich media direct e-mail marketing deal with MindArrow Systems Inc., an Aliso Viejo, Calif.-based digital marketing software company. NetCreations, an e-mail marketer being acquired by Rome-based SEAT Pagine Gialle S.p.A., will market MindArrow's rich media e-mail platforms to its clients. The rich media technologies of MindArrow, whose customers include Accenture and Marriott Corp., will also be melded into NetCreations' 30 million strong database.
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