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NetCreations' PostMasterDirect Database and 101communications team up on opt-in lists

Published on .

New York--NetCreations, Inc. Monday announced it has entered into an exclusive agreement with 101communications L.L.C. to build and manage double opt-in lists of people who want to receive targeted information technology offers by e-mail. Under the agreement, 101communications will offer NetCreations' marketing customers the opportunity to reach high-tech decision-makers who have subscribed online to one of 101communications' magazines or e-mail newsletters and signed up to receive announcements about technology products and services. 101communications' customer base comprises subscribers to such magazines as Microsoft Certified Professional, Application Development Trends, Federal Computer Week and Enterprise Systems, as well as subscribers of the company’s e-mail newsletters and attendees of its IT conferences.
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