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NetCreations taps Acxiom veteran as president-COO

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New York--Opt-in e-mail marketer NetCreations Inc. has hired Tom Cloninger as president-COO, a new position. Cloninger will manage the day-to-day operations of NetCreations, focusing on the firm's proprietary databases, and reporting to CEO Rosalind Resnick. Rome-based publisher SEAT Pagine Gialle SpA bought NetCreations last December for $111 million in cash, after DoubleClick Inc.'s planned $159 million stock-based acquisition of NetCreations fell through.
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