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NetIQ selects JumboShrimp Advertising

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San Francisco—NetIQ, a San Jose, Calif.-based software company, has hired JumboShrimp Advertising as its marketing communications agency of record. JumboShrimp will provide branding, demand marketing and support initiatives for NetIQ.

The agency’s initial assignment is to provide strategic support for NetIQ’s rebranding efforts. It is also developing an integrated ad campaign to launch the company’s security management services.

—Kate Maddox

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