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BtoB

NetProspex links to Eloqua for contact appending

Published on .

Waltham, Mass.—Marketing list-building company NetProspex Inc. has launched its NetProspex Data Enrichment Connector for the Eloqua marketing automation platform. The app installs into Eloqua Inc.'s platform, allowing marketers to add such firmographic and demographic information as job title, job level, industry, address, employee count and revenue to contact files to classify and score lead records. Such information can also be added to existing contacts within Eloqua programs and campaigns, according to NetProspex. The app can as well be used to add job titles or industries directly after a prospect fills out an online registration form, requiring fewer fields in the form, the company said.
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