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NetProspex upgrades sales data prospecting tool

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Waltham, Mass.—Marketing list-building company NetProspex Inc. has launched a new version of its SalesProspex tool, adding data to better identify contacts. SalesProspex allows b-to-b sales teams to identify decision-makers at target accounts using information such as job title, company size and location. With the additional Big Data input, the tool now identifies contacts using almost 3,000 selectable technologies across about 100 categories with 90% accuracy, NetProspex said in a statement. In November the company launched its NetProspex Data Enrichment Connector for the Eloqua marketing automation platform to append contact data to existing marketing databases.
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