×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

NetRatings, Interactive Market Systems announce reach, frequency tools

Published on .

New York--NetRatings Inc. and Interactive Market Systems announced the launch of WebRF, a suite of reach and frequency planning tools for online advertising. WebRF is designed to help media buyers determine the success of online advertising campaigns prior to launch by providing data about potential respondent activity level.
Most Popular
In this article: