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NetRatings seeks MRC accreditation

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New York—Internet research firm NetRatings announced that it has initiated the Media Rating Council accreditation process for its measurement services. MRC accreditation is a recognized media industry standard for quality and transparency in audience measurement.

Nielsen//NetRatings, a partnership of NetRatings and Nielsen Media Research, will seek MRC accreditation for two panels: NetView, a panel based on random digit dial recruiting, and MegaPanel, which is made up of hundreds of thousands of Internet users.

“NetRatings’ participation in the MRC accreditation process sets a precedent for the online measurement industry,” said Greg Stuart, president-CEO of the Interactive Advertising Bureau.

“This step is a vital development for the interactive marketing community, particularly for traditional marketers and agencies who have yet to embrace online advertising.”

—Kate Maddox

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