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Network Advertising Initiative finalizes code of conduct

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Washington, D.C.—The Network Advertising Initiative has released its revised Code of Conduct. More than 90 member companies follow the code, which NAI enforces via monitoring, annual reviews, investigation of complaints and sanctions. The new code, updating the version first instituted in 2000, accounts for the expanded scope of the third-party online advertising industry, which includes demand-side, supply-side and data-management platforms, as well as data aggregators, ad exchanges, creative-optimization companies, yield-optimization companies and sharing utilities, as well as ad networks. In addition, the revisions also reflect such recent policy developments as the FTC's Self-Regulatory Principles for Online Behavioral Advertising and Privacy Report, as well as the White House Privacy Report, the association said in a statement.
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