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BtoB

NewBay appoints Braue to head marketing services unit

Published on .

New York—NewBay Media has appointed Joe Braue to lead the company's newly launched NewBay Plus Marketing Services division as VP-corporate director. Braue was most recently exec VP-group director for the Light Reading Communications Network at UBM Tech. NewBay Plus will focus on custom content, native advertising and lead-nurturing programs using print, digital and social media, as well as face-to-face and digital events, the company said in a statement.
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