Hertford, England—NewBay Media's Intent Media has launched TWICE Europe, an extension of the 25-year-old TWICE (This Week in Consumer Electronics) brand.
TWICE Europe launched late last week as an email newsletter that will be published twice weekly. The new European consumer electronics brand will be managed by the team that produces PCR, the Intent Media b-to-b brand for the personal computing and technology retail sector.
NewBay Media acquired Intent Media in December 2012.
“One of our primary goals in acquiring Intent Media was to expand pertinent NewBay Media brands across the Atlantic and vice versa,” said Steve Palm, CEO NewBay Media, in a statement.