"Simplicity at Work"
Agency: Goodby, Silverstein & Partners, San Francisco Target audience: C-level executives and IT decision-makers Campaign objective: To boost awareness of Adobe as an enterprise software company Media placement: Print (The Wall Street Journal, The New York Times, BusinessWeek, Fortune, Forbes, Information Week and Computerworld) and online (Forbes.com, WSJ.com, ZDNet and Yahoo!) Budget: Not disclosed
The Invest in France Agency
"The New France. Where Smart Money Goes."
Agency: Ogilvy Paris Target audience: U.S. corporate decision-makers and business influencers Campaign objective: To address misperceptions about the French business environment Media placement: Print (The Wall Street Journal, The New York Times, Newsweek, Forbes, Fortune, BusinessWeek, Harvard Business Review and Time Global Business), online and events. Budget: $12 million
Also breaking this month
Johns Manville Campaign: "It's Comforting to Know We're There" Media: Print Agency: McClain Finlon Advertising, Denver Target audience: Builders
Smithsonian Air and Space Museum Campaign: "Steven F. Udvar-Hazy Center" Media: Print Agency: HSR Business to Business, Cincinnati Target audience: Business investors