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Eastman Kodak Co.

Nondestructive Testing Products

Agency: Buck & Pulleyn, Rochester, N.Y. Target audience: Aerospace, automotive, construction, power and manufacturing industries Campaign objective: To boost awareness of Kodak's commitment to the nondestructive testing market with its line of film and digital products Media placement: Print (Materials Evaluation, Inspection Trends, Welding Journal, Quality Magazine, Advanced Materials & Processes), online Spending: Undisclosed


"Tested Better"

Agency: Butler, Shine, Stern & Partners, San Francisco Target audience: Network and IT managers Campaign objective: Establish Quantum DLTtape's market leadership position, increase market visibility and raise brand awareness Media placement: Print (Information Week, InfoWorld, Network Computing, Network World, Storage Magazine, Storage Pipeline), online (,,,, Spending: Undisclosed

Also breaking this month:

PalmOne Campaign: "Don't Just Stand There" Media: TV, print and outdoor Agency: AKQA, San Francisco Target audience: High-income mobile professionals

Intertek Campaign: "Antiquated Notions" Media: Print Agency: Fisler Communications, Newbury, Mass. Target audience: R&D engineers

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