Agency: Slack Barshinger, Chicago Target audience: Owners and managers of small and midsize businesses (SMBs) Campaign objectives: Educate SMBs about the ease and affordability of developing emergency-preparedness plans to ensure faster business recovery in the event of natural disasters or other emergencies. Direct businesses to ready.gov/business Media: Print (Automation World, Manufacturing Business Technology, Newsweek, Occupational Hazards) radio, online Budget: Pro bono (estimated at $2 million)
"When Intel Is Built In, Success Is Built In."
Agency: McCann Worldwide, New York Target audience: IT decision-makers Campaign objective: Show how Intel technology helps businesses of all sizes achieve success Media: Print (Business Week, CFO, Financial Times, Forbes, Fortune) and online Budget: Undisclosed
Campaign: "Yes, You Can" Media: TV, print and online Agency: Publicis & Hal Riney, San Francisco Target audience: Decision-makers for business communications services
Campaign: "No Limitations. No Imitations" Media: Print and online Agency: Hill Holliday, Boston Target audience: IT professionals