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News America begins manufacturing marketing push

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New York-based News America Marketing said Tuesday that it has created SmartSource iGroup, which will deliver marketing products to retailers and manufacturers. SmartSource iGroup will help manufacturers to establish direct sales channels. As part of News Corp., the new company has deep media and financial resources to draw upon. It has launched an Internet portal, which provides promotional services to its clients at SmartSource.com. News America Marketing named former exec VP Chris Mixson president of the new company.
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