Dow Jones declined comment about the Journalstory.
The seeming endgame in the Dow Jones saga comes less than a week after News Corp. said that its new Fox Business Network cable TV channel will debut Oct. 15.
“Fox Business doesn’t make your heart beat faster, but a brand with the Journal’s content and Dow Jones’ resources would be a formidable competitor for business news,” said Mark Edmiston, a managing director at media investment bank AdMedia Partners. He added that a News Corp. takeover of Dow Jones would give business advertisers access to a “powerful combination of TV, online and print delivering a comprehensive package of news.”
Dow Jones is scheduled to release quarterly results later this week.