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One in two ‘news users’ taps major sites for news on a daily basis

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Burlingame, Calif.—According to Outsell Inc.'s second annual study of nearly 3,000 news users, one in two taps the GYM sites (Google, Yahoo, MSN and AOL) once or more each day for news. The study found that later in the day, users turn to "quick media" to stay informed, including TV (67%), GYM (31%), radio (29%), newspapers (26%) and other online sites (23%). Paid dailies are holding their own, with 50% of respondents consulting a newspaper daily. The study also found that blogs now command the attention of one in four readers daily; podcasts draw one in seven. —Carol Krol
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