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Newspaper ad revenue falls 6.3% in 2010

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Arlington, Va.—Total print and online newspaper advertising fell to $25.8 billion last year, a 6.3% drop compared with 2009, according to data released by the Newspaper Association of America. Print ad revenue dropped to $22.8 billion, a decrease of 8.2% over the same period.

Online ad revenue, which had declined in 2008 and 2009, climbed to $3.0 billion, an increase of 10.9%. Battered by online options such as Monster.com and Craig's List, print classifieds revenue fell to $5.6 billion, a decline of 8.6% and a fraction of its peak of $19.6 billion in 2000.

“Buoyed by online growth and moderating print declines, these figures point to a continually improving advertising environment for newspapers, with encouraging trends as we progress further into 2011,” NAA President-CEO John F. Sturm said in a statement.

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