Newspaper Association of America trade campaign debuts

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Arlington, Va.—Building on the $75 million ad campaign it rolled out last year, the Newspaper Association of America on Monday launched its 2007 trade campaign with print and online ads.

Featuring the tagline, "Newspapers: The Multi-Medium," the campaign is designed to communicate to media planners and buyers that newspapers—whether in print, online or wireless—serve the needs of advertisers better than any other medium.

During the year, NAA's participating newspapers will run one of three ads, with two additional ads available in the next several months.

The new campaign coincides with the release of the 2007 Newspaper Audience Database report showing that unique visitors to newspaper Web sites increased 15% during the second half of 2006 compared with the same period a year earlier.

—Matthew Schwartz

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