Newspaper crisis solved

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On the blog “AdPulp,” guest blogger Lloyd W. Armbrust, CEO of OwnLocal, offered newspapers some advice. In his post, which is called “Opinion: Newspapers Should Become Digital Marketing Agencies,” Armbrust argues newspapers should become digital marketing agencies – that is, they should provide marketing services. “For years,” Armbrust writes, “newspapers have been asking the wrong questions focused on what they want (how do we sell more print advertising? how do we cut costs?) instead of asking the simplest question of all: ‘What do our clients need and how do we provide it?' ”
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