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Newspaper Web site audience

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The monthly unique audience for newspaper Web sites averaged more than 41.5 million in the third quarter, or 27.7% of all Web users.

Unique Active Page Time Visits audience reach views per per Month (in millions) (percentage) (in billions) person person

July 36.63 24.4% 1.50 38:52 6.88

Aug. 40.62 27.0% 1.65 37:39 6.66

Sept. 47.38 31.9% 1.92 37:52 7.41

Q3 average 41.54 27.7% 1.69 38:08 6.98

Source: Newspaper Association of America, 2005

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