×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Newspaper Web site visitors decline in fourth quarter

Published on .

Arlington, Va.—Newspaper Web sites attracted an average monthly unique audience of 72 million in the fourth quarter, down 2.8% from the third quarter, according to data provided by Nielsen Online for the Newspaper Association of America.

Fourth-quarter monthly unique visitors accounted for about 37% of all Internet users, down from 38% in the third quarter, according to NAA.

Most Popular
In this article: