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Newspaper Web site visitors decline in fourth quarter

Published on .

Arlington, Va.—Newspaper Web sites attracted an average monthly unique audience of 72 million in the fourth quarter, down 2.8% from the third quarter, according to data provided by Nielsen Online for the Newspaper Association of America.

Fourth-quarter monthly unique visitors accounted for about 37% of all Internet users, down from 38% in the third quarter, according to NAA.

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