BtoB

Newspapers slow to make digital transition

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Burlingame, Calif.—Newspaper publishers are failing to move as fast as other media categories in the conversion from print revenue to digital revenue, according to a report released Tuesday by Outsell.

"Simply put, the news industry has so far failed to make the digital transition,” Outsell analyst Ken Doctor writes in the report, which is titled "Top 15 U.S. New Companies Print-to-Digital Market Size and Share."

“While the wheels are coming off the industry—with six bankruptcies and massive product and job cutbacks—it remains dependent on print revenues. The news segment still stands out as the biggest laggard in the information industry overall. The largest of Outsell-tracked segments, it earned but 11.0% of its revenues from digital in 2008."

By comparison, the report notes that the scientific, technical and medical information publishing segment generated 69.3% of its revenue from digital in 2008. Similarly, the b-to-b trade publishing and company information segment generated 36.0% of its revenue online in 2008.

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