Austin, Texas—NewsStand, which produces digital editions of newspapers and magazines, released results from its second annual NewsStand Customer Profile Study, conducted by Nielsen//NetRatings. The study found that 25% of users "report having placed an order or made a purchase because of an ad they saw in a NewsStand electronic edition," according to Michele Chaboudy, NewsStand’s CMO.
The study also found that 73% of users say that convenience of delivery is a factor in their purchase of NewsStand.
Additionally, the capability to access the publication offline was the "most popular" feature used by NewsStand customers. A total of 762 respondents completed the survey, fielded by representatives from Nielsen//NetRatings from Sept. 29 through Oct. 5, 2004.