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NewWorldIQ acquires Paramark

Published on .

Sunnyvale, Calif.--NewWorldIQ, which provides enterprise marketing automation programs, Monday announced an agreement to acquire Paramark Corp. The acquisition is designed to enhance NewWorldIQ's suite of products that aid marketers in the planning, launch and reporting of campaigns. The newly acquired technology from Paramark enables marketers to update campaigns in real-time, based on bottom-line performance metrics, such as sales, rather than simple click-through rates and impressions.
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