×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Nexgenix unveils Web customer care software

Published on .

Irvine, Calif.--Nexgenix, Irvine, Calif., released Monday a software package that combines Web customer care and real-time access to sales representatives. The company says its e.Assist product makes it possible for marketers to set up programs that guide potential customers through a site based on interests and send automatic e-mail based on artificial intelligence algorithms. It also enables one-on-one chat with sales representatives and customer support people, as well as Internet telephone calls from the Web browser to help desks and sales staff. The last two capabilities are similar to Cisco Systems' Intelligent Contact Management software, which has enabled consumer companies such as Land's End, Dodgeville, Wis., to connect to customers via chat and telephony. Nexgenix announced iMotors, Elk Grove, Calif., as the first e.Assist customer.
Most Popular
In this article: