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BtoB

Nextel announces plans for agency review

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Reston, Va.--Nextel Communications Inc. announced plans to conduct a review for its creative and media account, valued at approximately $150 million. Incumbents Mullen, Wenham, Mass., and Initiative Media, Boston, both Interpublic Group agencies, will participate in the review. Nextel has retained Roth Associates, New York, to conduct the search, which will begin in the second quarter.
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