Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Nextmark’s data card report awards perfect scores to 21

Published on .

Hanover, N.H.—Twenty-one list management companies gained perfect data card scores in NextMark Inc.’s “3Q10 Data Card Quality Report,” a measurement of the quality of the primary documents used in making list-purchasing decisions.

Among large list management companies—those representing 500 or more response lists—American List Counsel, B2B, Complete Mailing Lists, Edith Roman & ePostDirect, Lighthouse List Co. and ListBargains.com each received a perfect score of 100 from NextMark, which provides tools and resources for buying and selling mailing lists.

NextMark bases its scores on a weighted average of such attributes as recent data card updates, as well as properly noted segments, geography, appropriate markets, description and sources.

Among smaller list management companies, perfect scores were logged by Charles Moore Associates, Complete Medical Lists, Direct Market, DM2, eTargetMedia.com, Global Village Marketing & Data Services, List Connection, List Experts, MCH Strategic Data, Media Source Solutions, NCRI List Management, PCS Mailing List Co., Political Fundraising Lists, Profile America List Co. and W.S. Ponton.

Most Popular
In this article: