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NextMark debuts list performance metrics tool for list managers

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Hanover, N.H.—NextMark, a list search technology and service, announced it has added list performance metrics to its data card publishing system. List managers who use NextMark’s system to publish their data cards will now see a chart showing “view activity” for 12 months for their lists. The activity is displayed as a stacked bar chart that breaks down the activity by month and by source: the list manager’s own Web site, NextMark’s research system and NextMark’s site network, in order to allow list managers to quantify demand for their lists.

“This new tool gives you insight into which of your lists are getting action and where that action is coming from,” said Joseph Pych, founder and president of NextMark, in a statement.

—Carol Krol

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