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NextMark introduces live link between marketing lists, data cards

Published on .

New York—NextMark, a provider of direct marketing tools and resources, has introduced a new service, NextMark Select, that provides a live connection between the marketing list data cards it features on its Web site and the underlying list data maintained by service bureaus and list management companies.

NextMark, which features some 60,000 active lists from about 800 list companies on www.nextmark.com, said the new service addresses the problem of list managers and owners having to manually update data card counts and manually process count requests for mailing list brokers and mailers.

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